Mobilising the market place
The biggest innovations in m-payment mechanisms among merchants seem to be at the lower end of the market. But Big Retail is still in the running and everyone is seeking to influence a change in behaviour.
Over The Top providers have become the staple wildcard in almost any sector set on a collision path with mobile. By and large they are very good at what they do: connecting a user with their chosen content or service by whatever means available.
SIM-based NFC remains the holy grail of mobile payment for cellular operators. The NFC community has its sights set far wider than simple mobile financial services, but it is taking time for the technology to get to market.
The biggest innovations in m-payment mechanisms among merchants seem to be at the lower end of the market. But Big Retail is still in the running and everyone is seeking to influence a change in behaviour.
In a world where it’s almost too easy to part with your digital currency, innovation has moved on to the contents of the digital wallet.
Mobile financial services are back in the news, making for a substantial share of the announcements made at February’s Mobile World Congress. The aim is as simple as the ecosystem is complex, and structuring a play in this space is no mean feat.
Keeping hold of your customers in a hyper-competitive marketplace is notoriously difficult and requires a strategy that goes way beyond unsophisticated loyalty programs.
The 18 or 24 months in between the key touch points of acquisition and retention is where operators have to deliver on the customer experience promises that were made at the point of sale.
The retail store is back in vogue as operators look to inject the customer experience into the first and most influential touch-point in the customer relationship lifecycle.
The handset market is more competitive than ever, and success is increasingly being defined by performance at the top end. 2012 will be the year of the Windows Phone push but can Nokia and Microsoft really compete with established leaders like Apple, Android and Samsung?
Mobile devices have come a long way from their walkie-talkie wartime roots, and their user interfaces have come further in a shorter time. Touchscreens are all the rage today, but in the future, where will the user interface reside?