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Social spending

social

Over The Top providers have become the staple wildcard in almost any sector set on a collision path with mobile. By and large they are very good at what they do: connecting a user with their chosen content or service by whatever means available.

The Magic Touch

Global sales of NFC-enabled handsets increased ten-fold in 2011

SIM-based NFC remains the holy grail of mobile payment for cellular operators. The NFC community has its sights set far wider than simple mobile financial services, but it is taking time for the technology to get to market.

Mobilising the market place

The most significant developments are being driven by the occasional merchants

The biggest innovations in m-payment mechanisms among merchants seem to be at the lower end of the market. But Big Retail is still in the running and everyone is seeking to influence a change in behaviour.

Burning a hole in the pocket

burning-money-big

In a world where it’s almost too easy to part with your digital currency, innovation has moved on to the contents of the digital wallet.

Transaction Stations

money-wide

Mobile financial services are back in the news, making for a substantial share of the announcements made at February’s Mobile World Congress. The aim is as simple as the ecosystem is complex, and structuring a play in this space is no mean feat.

The long goodbye

Churn retention is something that’s only really addressed at the last minute

Keeping hold of your customers in a hyper-competitive marketplace is notoriously difficult and requires a strategy that goes way beyond unsophisticated loyalty programs.

The lives of others

To deliver an unrivalled customer experience during the lifespan of the customer relationship, an operator must prioritise the needs of that customer throughout the organisation

The 18 or 24 months in between the key touch points of acquisition and retention is where operators have to deliver on the customer experience promises that were made at the point of sale.

Soft Cell

Sowing the seed of loyalty

The retail store is back in vogue as operators look to inject the customer experience into the first and most influential touch-point in the customer relationship lifecycle.

The Clone Wars

The handset market is more competitive than ever

The handset market is more competitive than ever, and success is increasingly being defined by performance at the top end. 2012 will be the year of the Windows Phone push but can Nokia and Microsoft really compete with established leaders like Apple, Android and Samsung?

Interface Schools

What will the device of the future look like?

Mobile devices have come a long way from their walkie-talkie wartime roots, and their user interfaces have come further in a shorter time. Touchscreens are all the rage today, but in the future, where will the user interface reside?