Last year, with a deft move that left its competitors fuming, Everything Everywhere became the first UK operator to offer LTE services. This week, as Ofcom’s LTE spectrum auction got underway, Everything Everywhere has become—rather less auspiciously—the first UK operator to slash its LTE retail charges.
After the UK’s latest auction of spectrum for the delivery of 4G services fell short of Government revenue targets earlier today, successful bidder Everything Everywhere has warned that 2013 will be a critical year for operators to address the “mobile video tsunami” before it is too late.
UK operator EE has posted a drop in revenue for 2012, despite being the only operator in the country to offer LTE services. The company formerly known as Everything Everywhere; created as a result of the merger of T-Mobile and Orange in the UK, saw full-year service revenue fall 2.6 per cent year on year to £5.95bn.
UK operator EE, the Deutsche Telekom and France Télécom joint venture, has announced that a new MVNO will soon be running on its network. Phones 4u, an independent mobile retailer well-known on UK high streets, will launch LIFE Mobile in March.
Seven firms have qualified to bid in the UK’s 4G spectrum auction, including three new entrants. Joining EE, 3UK, O2 and Vodafone are HKT – a subsidiary of PCCW; MLL Telecom; and Niche Spectrum Ventures – a subsidiary of BT.
Ofcom doesn’t get a whole lot of days like this. I suggested back in March that when you get a bunch of mobile operators in the same room to talk about spectrum, the one thing they’ll be able to agree on is that somewhere, somehow the regulator has dropped the ball. The Finally 4G Westminster e-Forum featured none of that, presumably to the great relief of the Ofcom representatives in attendance.
On Thursday, EE announced a major new phase in the build out of its UK 4G network. By committing to cover a further 17 towns and cities in 2013 and taking its total to 35, the speed of coverage expansion is proceeding faster than outlined in EE’s original strategy and noticeably faster than we have seen in most other 4G markets worldwide. By the end of 2014, EE hopes to achieve near nationwide population coverage and extend its 4G reach to 98 per cent of the UK population.
As LTE signals the next wave of mobile connectivity technology, operators and content providers are busy exploring how the introduction of 4G services changes how users interact with the world wide web while on the go.
During the summer, the UK’s mobile operator community got to hone its skills on real time network performance management, when ten million visitors descended on the country’s capital for the Olympic and Paralympic Games.
This summer’s Olympic Games represented a huge undertaking for UK operators faced with the challenge of delivering mobile coverage to ten million visitors across the Olympic Park and associated venues.
UK regulator Ofcom has released its regulations and schedule for the auction of 800MHz and 2600MHz spectrum to be used for LTE services. The regulator has set a reserve price of £1.3bn for all available spectrum, including 2x15MHz of 1800MHz spectrum that Everything Everywhere is required to divest as part of the deal that saw it cleared to launch LTE at 1800MHz in October.
The m -commerce joint venture between UK operators Everything Everywhere, O2 and Vodafone; Weve (formerly Project Oscar)is going down the outsourcing route to grow quickly. The JV will outsource HR, payroll and recruitment functions to HR outsourcing specialist plusHR.
The UK holding company for the Orange, T-Mobile and EE brands, Everything Everywhere, has seen its service revenue drop three per cent in the quarter ending September 30, 2012. Revenue fell to £1.50bn for the quarter, for which the firm blamed the impact of mobile termination rate (MTR) and roaming cuts. The company said that without these cuts service revenue would have grown by 3.1 per cent.
The network is the backbone of our company. It’s been our core product for over 20 years. It began in the 90s with 2G and the first steps toward a digital revolution for mobile. 2G was great for making phone calls and sending texts. At the time, it was revolutionary, but very quickly it became a basic expectation for the people of the western world.
UK operator group Everything Everywhere’s LTE brand EE has announced the pricing plans for its service, which will go live October 30. The operator has chosen to base its tariffs around volume of data, rather than speed. The cheapest 4G tariff including the full price of a handset is £41 per month with a 1GB data limit on a 24-month contract.
Everything Everywhere (“EE”), the newly-created UK operator owned by Orange and T-Mobile, had a blank sheet of paper to define how it positioned in the UK market with its upcoming LTE launch. This would no doubt have been a daunting if thrilling prospect, and obviously not without a reasonable probability for failure. Rather than radical change, what EE has done is hone-in on the core operator functions while rethinking how it can differentiate in the market with them.
The UK’s four mobile network operators have formed a company to speed up the deployment of the 800MHz frequency band vacated by the Digital Switchover. Regulator Ofcom announced early October that the spectrum, which will be used to roll out LTE services will be made usable earlier than planned, following peace talks between the UK government, the nation’s operators and the telecommunications regulator Ofcom.
Everything Everywhere should price LTE for all postpaid mobile broadband users, not just the highest spending ones
Now is an exciting time for Everything Everywhere (EE) as the soon-to-launch LTE operator works out how it can best ensure a successful LTE launch and create a strong and sustainable position in the UK mobile market.
The UK’s 4G saga may have reached its climax in August with Everything Everywhere receiving permission to launch its own LTE network early, but the story isn’t over yet. UK regulator Ofcom announced yesterday that it would move forward the auction for the Digital Dividend creating by switching off analogue TV, and that clearance of TV transmitters will be brought forward by around five months.
The spectrum that will be allocated to the UK’s operators to roll out LTE services will be made usable earlier than planned, following peace talks between the UK government, the nation’s operators and the telecommunications regulator Ofcom.