All articles by : Paul LambertRSS

LTE users consume significantly more mobile data when services are priced and marketed in the right way

LTE is providing operators with a new lease on life, and not just in terms of being able to offer an improved user experience, a chance to sharpen branding messages and an opportunity to differentiate themselves from rivals. Operators are also seeing changes in consumer behavior, and initial signs are that LTE users are consuming more data than 3G customers.

EE prices LTE for broad-base of users

EE CEO  Olaf Swantee at the launch event

Everything Everywhere (“EE”), the newly-created UK operator owned by Orange and T-Mobile, had a blank sheet of paper to define how it positioned in the UK market with its upcoming LTE launch. This would no doubt have been a daunting if thrilling prospect, and obviously not without a reasonable probability for failure. Rather than radical change, what EE has done is hone-in on the core operator functions while rethinking how it can differentiate in the market with them.

Everything Everywhere should price LTE for all postpaid mobile broadband users, not just the highest spending ones

Huawei has made a £1.3bn R&D investment in the UK

Now is an exciting time for Everything Everywhere (EE) as the soon-to-launch LTE operator works out how it can best ensure a successful LTE launch and create a strong and sustainable position in the UK mobile market.

EU roaming regulations force operators to innovate

roaming-voice

Last week’s vote by the European Parliament, which was overwhelmingly in favour of new roaming rules, has both reduced the cost of roaming services for consumers and also paved the way for greater competition among operators for roaming customers. The near unanimous vote (578-10 in favour) for the new consumer-friendly regulations means not only that EU travellers will save money on voice, SMS and data roaming, but also that companies will soon be able to sell roaming services directly to users – who will be able to keep the same number they have for home mobile services.

MWC: Orange injects some innovation into its roaming services

Orange is partnering with water services specialist Veolia Water

Orange’s new roaming tariffs, launched at the Mobile Wold Congress in Barcelona today, are a good example of the type of new approach operators need to take to stimulate use of mobile services while abroad.

MWC: Orange injects some innovation into its roaming services

LTE is now the fastest growing mobile network technology ever

Orange’s new roaming tariffs, launched at the Mobile Wold Congress in Barcelona today, are a good example of the type of new approach operators need to take to stimulate use of mobile services while abroad.

MWC: Mobile industry friends Facebook to iron out internet fragmentation and create a new eco-system

Facebook and mobile operators became best friends at the Mobile World Congress

Facebook and mobile operators became best friends at the Mobile World Congress today, as the social network giant pledged to help do away with fragmented mobile browser standards and to help operators bill for purchases made through internet applications. The move places Facebook at the heart of the mobile community, with the Internet giant acting as a champion for a mobile internet that works better for mobile operators and their customers, and one that operators can monetise more effectively than they do at present.

European Commission proposes structure to end roaming regime

The global roaming market is expected to grow 86 per cent over the next five years

The proposals announced by the European Commission (EC) will effectively end the European Union mobile roaming market as it stands today. By requiring operators to open their networks to any mobile service provider based on regulated wholesale rates, the EC has consigned to history the bi-lateral approach to striking roaming wholesale agreements which has been in place since the advent of GSM.

A CDMA iPhone would be great for Verizon, but does it make sense for Apple?

3 UK tries to spark price war over iPhone 4

If Apple decided to make a CDMA iPhone, the whoops of jubilation would be heard all the way from Verizon Wireless’headquarters in Basking Ridge, NJ, to AT&T’s HQ in Dallas, TX, where the news would no doubt be greeted with stunned silence. Latest reports cite unnamed sources as confirming that Verizon Wireless will offer the iPhone in January, when they say AT&T’s exclusive deal with Apple ends.

Adobe aims new Flash release at developers and Apple

Flash Player 10.1 is supported on devices based on Android, BlackBerry, webOS, future versions of Windows Phone, LiMo, MeeGo and Symbian OS

US software vendor Adobe has released the latest version of its mobile platform, Flash Player 10.1, in a move that draws clear battle-lines between different approaches to creating and selling smartphone content.

LTE auctions will reduce the number of players in ultracompetitive markets

Universes expand and then contract. Similarly, mature mobile markets that have expanded over the past 20 years are on the verge of contracting over the next five years.

Vodafone and Telefonica are overplaying their hand with Google

It’s unlikely that any senior Google executive will take very seriously Vodafone and Telefonica’s recent statements that they are thinking of charging search engines to use their networks.

Industry fumbles to find light in shadow of the iPhone

Almost three years after the launch of the iPhone, it was clear at the recent FT World Telecoms conference that the mobile industry is still catching-up with the new paradigm the device has created.

Does the FCC want to understand the app store market or control it?

The US Federal Communications Commission is taking its first look into the unregulated business of application stores, having sent letters to Apple, its US carrier partner and Google asking for answers as to why Apple blocked Google’s voice-over-IP (VoIP) application, which enables AT&T subscribers to make free voice calls.

Operators in emerging markets should embrace MVNOs

MVNOs have a small but significant role in mobile markets. The overriding perception remains that they have the potential to disrupt network operators’ businesses, regardless of the actual damage they do to them. As such, the overriding perception among network operators is to be wary of virtual operators, unless they bring clear value to them that doesn’t threaten to diminish their own.

Vodafone UK’s iPhone Web app is a great play for an early lead in the mobile application sector

Vodafone UK’s launch of a Web application for the iPhone has caused much speculation that the operator is about to sell the iPhone in the UK, robbing O2 UK of its exclusivity with the device. If this were true, if would most likely mean that O2 decided not to meet Apple’s terms for retaining exclusive rights to sell the device.

How far does 3 have to go to convince another firm to buy it?

3 UK’s introduction of free voice calls is the operator’s latest move to disrupt the business models of the incumbent mobile operators. What sets this move apart from 3′s other, equally headline-grabbing moves is that it strikes at what is still the heart of mobile operators’ business case: voice revenues.

Zain, Essar network sharing deal is a paradigm shift for emerging market players

The deal signed between Zain Kenya and Essar Telecom Kenya is a move that indicates operators in developing markets are following the lead of those in Europe by striking agreements to produce opex and capex savings.

Vodafone and O2 network sharing move in the UK would reverberate around the industry

Vodafone and O2 are discussing a network-sharing deal in the UK that would, if it gets off the ground, have major ramifications not just for the UK but also for the entire industry.

MWC is quieter, but major noise surrounds mobile broadband

The Mobile World Congress was noticeably quieter this year but nonetheless produced a number of announcements that should increase the already considerable momentum behind mobile broadband. What was significant, and encouraging, was a theme of companies forming partnerships. Although commercial gain is obviously the main impetus behind these partnerships, they should also have the desired [...]

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