In the run up for the MVNOs World Congress a series of interviews with the top speakers have been conducted. Please read below the interview with Alex Franks, CEO, The People’s Operator.
Many MVNO brands like Tesco Mobile are now maturing in the market through longevity so customers are now more comfortable with MVNO’s as a destination for their mobile services. This is opening more opportunities for other brands to expand into the industry. MNO’s themselves now clearly see alternate brand type MVNO’s as a major opportunity for their growth or market share protection. This wasn’t necessarily the case in 2007.