Informa Telecoms & Media hosted the inaugural Mobile Healthcare Industry Summit in London in early December. It was a First World setting with predominantly First World protagonists and participants and a lot of First World technology on show. But it is the Third World – or emerging markets, to use a more current term – that might actually end up playing the leading role in mobile healthcare.
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health In the rush by operators to roll out app stores, cross-network widgets and other services designed to lure Web developers and users, it is easy to forget that perhaps the greatest asset that operators have to secure themselves a long-term place in the digital-content value chain is plain old billing.
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iPhone UK cellco O2 recently announced that it is entering the personal-finance sector with the launch in August of two prepaid Visa cards in conjunction with NatWest bank. In a press release issued by O2, a NatWest executive is quoted as saying that these “groundbreaking” cards will “really raise the bar in terms of the added value customers will get from the interaction with their mobile phone.”
The Mobile World Congress has served as the starting line for many of the mobile industry’s bandwagons down the years, and this year’s show – held a week ago in Barcelona – was no exception. One of the largest bandwagons this time around was that of application stores. It seems that everyone wants to sport [...]
The Association of National Advertisers in the US has released the results of its latest survey of industry members, and it makes for uncomfortable reading.
It hasn’t been an easy ride for mobile content developers. In the value chain that feeds content to operator portals, developers are always right at the bottom, and revenue from the sale of the content they create tends to filter down several middle layers before the, often, smallest portion ends up in their hands.
There was a time when the mobile entertainment industry was all about content – about music, images and video produced by the big media brands and about how mobile could act as a new distribution channel for that content.
After a series of false dawns, it seems that mobile location services might finally be on the brink of something big. But it won’t be thanks to the mobile operators and their networks. In this new dawn, operators are likely to be eclipsed by interlopers from outside the traditional mobile-location-services space.
It was interesting to see that during the unveiling last week of Nokia’s latest Comes With Music phone, the 5800 Xpress Music, Ovi was hardly mentioned by Nokia executives.
At the Mobile Web Europe conference held in London earlier this month by Informa Telecoms & Media, Russell Buckley, UK managing director of leading mobile advertising network AdMob, showed delegates the first TV commercial broadcast in the US: a static image of a map of the US overlaid with the name of the advertiser, a clock manufacturer, accompanied by a single-line voiceover – hardly what nowadays would be regarded as compelling viewing.
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