Mobile Operators: Is there any future in-store?
It’s no secret that ‘bricks and mortar’ retail strategies are battling against some difficult economic conditions right now. Mobile operators are by no means immune to this, says Tim Deluca Smith, VP Marketing for WDS Global.



















Calls for consolidation in the European mobile market grow louder by the week and four-operator markets look increasingly challenged. Now, those mobile operators that have already built scale seem to be suggesting that there is no option but to expand yet further through diversification.