This white paper – produced by Telecoms.com and sponsored by Kapsch – argues that many mobile operators are not using the whole of their network capacity, often because they don’t have the time or aren’t being given the right advice—or simply because don’t yet know how. But the knowledge exists and, when applied, it can deliver valuable improvements and efficiencies.

Having built reliable, high-bandwidth networks, mobile operators are now focusing on business models that will generate revenues from new IP-centric, converged communications services. Mobile operators have encouraged first penetration, and then churn, by offering basic voice, messaging and data services at extremely competitive prices. So telecom operators must now think about their retention and customer relation strategies through new services, a new market approach and new business models that help differentiate them from their competitors, and increase customer value and subscription lifetime.