Having built reliable, high-bandwidth networks, mobile operators are now focusing on business models that will generate revenues from new IP-centric, converged communications services. Mobile operators have encouraged first penetration, and then churn, by offering basic voice, messaging and data services at extremely competitive prices. So telecom operators must now think about their retention and customer relation strategies through new services, a new market approach and new business models that help differentiate them from their competitors, and increase customer value and subscription lifetime.

AT&T CEO Ralph de la Vega has revealed that the US carrier may have to force its heaviest consumers of wireless data to scale back their usage through the introduction of tiered pricing.