Hot Topic – Mobile Financial Services
In addition to all the latest news and analysis from the global mobile communications markets, April’s issue of Mobile Communications International is dedicated to Mobile money. Mobile financial services are back in the news, making for a substantial share of the announcements made at February’s Mobile World Congress. The aim is as simple as the ecosystem is complex, and structuring a play in this space is no mean feat. Also in the April issue we talk to Johan Ragnevad, – acting MD of Sweden’s mobile operator m-wallet joint venture, 4T. Plus we catch up with Bill Gajda, Visa’s head of mobile and Jaymee Johnson, head of marketing at US operator-led m-wallet venture Isis.
Sowing the seed of loyalty
February’s issue takes a look at how customer experience management is being used as the new competitive differentiator.
LTE: The next stage of evolution
LTE special: VoLTE, LTE Advanced, TD-LTE and a full round-up of deployments in the Americas.
Moving target: Combining location, loyalty and advertising
Operators are renewing their enthusiasm for location as over the top players build their own means of accessing positional information on consumers. Marketing and advertising will be key and success will be derived from expertise in context, content and customer relationship.
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