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The principle of Moments
In July, O2UK launched a location-based loyalty and retention scheme offering its customers discounts and deals from 30 partners from the fashion, leisure and retail sectors. The launch builds on existing loyalty and location-marketing initiatives from O2, which is among the most advanced carriers in the world in terms of location.
Tags; advertising, GPS, LBS, location, marketing, Content & Applications, Europe, Features, Handsets & Devices, O2, Operator
Getting into position
Moving target: Combining location, loyalty and advertising
eBay picks up mobile ad outfit Where
Online auction house eBay has agreed to acquire m-commerce and mobile advertising firm Where for an undisclosed sum. Based in Boston, US, Where runs a location-based mobile ad network, which should give eBay greater presence on a local level.
Tags; advertising, eBay, LBS, mcommerce, Paypal, Where, Americas, Billing, Content & Applications, News & Analysis











