Africa gets its game on
“Our partnership combines EA’s world-class high end mobile games with our established distribution and partner networks,” said Savio Saldanha, Nazara’s CEO for the Middle East & Africa. “Through Nazara’s distribution strategy, EA’s games will be able to reach users looking for quality yet affordable games.”
The deal builds on an existing partnership, which has seen Nazara already drive EA content to consumers across the Middle East and India. Nazara also owns Playcaso, an iOs and Android developer/publisher brand, NZLabs, a work-for-hire apps studio and GCity, a social gaming platform.