With summer supposedly fast approaching, many look to trim some fat and get in shape for the sunny months. The Informer has never been a huge fan of gyms; in fact his favourite machine in the gym is the one that sells chocolate. Telefonica’s UK arm O2, is one business that is looking to get lean for the holidays, though, and this week it announced that it is to trim 3,500 UK employees.
Calls for consolidation in the European mobile market grow louder by the week and four-operator markets look increasingly challenged. Now, those mobile operators that have already built scale seem to be suggesting that there is no option but to expand yet further through diversification.
It is testament to Telstra’s aggressive approach to mobile broadband that an operator in a country of just over 23 million people should rank in the top ten operators worldwide in terms of LTE subscriber numbers. Mike Wright, Telstra’s executive director for networks and access technologies talks to Telecoms.com about the firm’s plans for further enhancing its LTE operation with fresh spectrum and LTE-Advanced capabilities.
Jonathan Bell, VP of Marketing at OpenCloud, discusses how policy and pricing are just two dimensions along which telecoms operators can differentiate their propositions. By adding a third dimension, the service behaviour itself, operators can define and bring true innovation to the market that surpasses the traditional approaches of the past, he says.