Discovering what needs to be done is often the easy part. The real challenge is finding out how to do it. This is certainly the case when it comes to searching for new revenue streams – the major preoccupation of most mobile operators following the shift to digital.
With retail operations in eight countries and a growing portfolio of telecommunications services, Carphone Warehouse is currently Europe’s largest independent mobile retail outfit. Paul Scullion, head of business intelligence at Carphone Warehouse explains how the company is using a combination of big data technologies to help improve retail customer service and eventually, help telcos improve their offerings.