Enterprise clients typically represent the subscriber group with the highest value for mobile operators. Mobile operators typically have whole departments dealing with large enterprise customers, but so far they have paid limited attention to the most important need of the mobile workforce: excellent mobile coverage in the office. This has been a reason for enterprise clients churning, especially when fierce competition allows competitors to offer better levels of service.

But this is now changing and enterprise specific technologies are evolving as the need to retain these high value customers becomes stronger.

Telecoms.com talks to Andrew Robinson, head of digital media and tech at Liverpool Football Club about the decision to make wifi connectivity available to fans in its its Centenary stand and the revenue benefits that the club expects to derive from the installation.