Google TV has a new interface and new hardware partners

Google has announced that it has brought new hardware manufacturers on board as partners for its IPTV service Google TV.

LG is the biggest name to join the Google TV ecosystem this year and will unveil a new line of Google TV sets running on its own L9 chipset at CES in Las Vegas next week.

“Through Google TV, LG has merged Google’s established Android operating system with LG’s proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience,” said Havis Kwon, president and CEO of LG.

Chip makers Marvell, from the US, and MediaTek, from Taiwan, have also announced their partnerships with Google and their hardware will power Google TV devices over the coming year. They join Samsung, Sony and Vizio, which will bring Google-TV powered devices to market in 2012.

“Google TV is about bringing new entertainment and innovation from the web to TV and our team along with our partners are pleased to bring more Google TV powered products to more people, across more devices in more countries in 2012,” said Mickey Kim from Google TV’s partnership management team.

Last October, Google launched an update to its Google TV service, which includes a simpler interface and a more “TV-like YouTube experience”, as well as Android Market.

The company claims that since launching the update, it has seen activation rates more than double and it now has more than 150 apps which developers have specifically built for TV.

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