Mobile data and messaging services provider Acision has offered a first peek of its cloud services delivery model, expected to go live in October, following the Software as a Service (SaaS) approach to allow rapid and cost effective responses to changing technology developments.

Initially, Acision will use the cloud to enhance its personalised messaging services with group messaging, black and white listing, auto reply, auto signature and message copy.

Operators will be able to select services on demand from a central location, which connects to their existing network infrastructure, and deliver new services faster while having the ability to scale and adapt to evolving market demands.

Jorgen Nilsson, chief executive at Acision, cited analyst predictions that the global market for cloud computing will grow to an $82.9bn opportunity by 2016. “By accessing services in the cloud, operators can maximise economies of scale and increase their revenue generating potential by bringing high value services to market much quicker than with traditional operator deployment models. In addition, the uncomplicated nature of accessing and delivering services in the cloud means that operators can easily trial services with earlier adopters before mass market launch, which is fundamentally more difficult on traditional delivery platforms,” he said.

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