Published June 2011
Report summary:
Transformation is often associated with carriers changing internal processes, structure, or infrastructure to fundamentally change the way they operate.
But providing customers with value added services that can transform their lives, livelihoods, and the way they work is often easier, faster, and more impactful in the short term.
What is interesting is that emerging market operators have the best opportunity to affect significant positive change in their customers’ lives, as simple SMS and WAP are sufficient in bringing services which improve job prospects, incomes, and health.
This is how we have approached ‘transformation’ for this report, and we bring you case studies from around the globe highlighting the impact operators are making in people’s daily social and work lives.
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Comviva’s Mobile Data Platform Spurs Mobile Data Traffic Growth in Emerging Markets
Comviva’s Mobile Data Platform Spurs Mobile Data Traffic Growth in Emerging Markets
Introduces its unique data packages for operators to bolster data traffic towards increased ARPU
- Enables 70% improvement in download speed
- 50% reduction in Total Cost to Operator through MDP
Managing, Optimizing and Monetizing Mobile Data
In the last 48 hours that I have been in Dubai with the purpose of attending the ME Telco event, I am hearing a lot, I must say overloaded on the topic “Mobile Data”. It’s Data, Data, everywhere, a hot topic globally more so in the MENA region, given the proliferation of smart devices, smart networks and a smart subscriber base that is looking for change. I hosted a closed door seminar yesterday wherein my close engagement with the Mobile Operator community has resulted in me sharing the thoughts below.
Mobile data peak demand is an all-day phenomenon
There’s no rest for a busy network. With video now accounting for the lion’s share of mobile data traffic on wireless networks, peak demand has become an almost all-day phenomenon, running from noon to midnight daily.
Haste makes waste for value added services
Over the past three years, the mobile industry has seen a dramatic shake-up at every level, from phones to services. Apple has launched the iPhone, iPad and AppStore, Google introduced Android, and HTC has transformed from outsourcer to pioneering device maker.
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