Published May 2011
Report overview:
Operators have been forced to reassess their views on the role of Wi-Fi within their business. It’s not so long ago that Wi-Fi was being actively disabled in devices sold by certain operators – it was seen as a competitive threat to their emerging mobile data businesses. But that attitude has now come full circle and today operators see Wi-Fi as a crucial part of their overall network and customer experience strategy. Similarly, femtocells got off to a slow start as operators questioned the viability of different business models, but today a growing number of operators have either already begun offering or are planning to offer femtocells to their residential and business customers.
Now that we’re seeing viable business models for Wi-Fi and femtocells emerge, it’s an important time to assess the results experienced by pioneering operators. Have operators been able to generate new revenue streams? Can Wi-Fi and femtocells be successfully deployed to mitigate the impact of mobile data traffic growth on operators’ networks? Is there any evidence that femtocells can be used by operators to reduce churn? What is the role of Wi-Fi in managing the customer experience of smartphones?
Informa’s research program is dedicated to examining the go-to-market strategies of the early adopters of Wi-Fi and femtocells and identifying operator best practice from around the globe in terms of sales, marketing, branding, distribution, network strategy and much more.
This research will help you:
- Understand how operators are including Wi-Fi and femtocells as a key element of a holistic network-management strategy.
- What are the main business models underpinning investments into Wi-Fi and femtocells?
- Identify how Wi-Fi and femtocells can co-exist and learn from operators that have successfully developed strategies adapted to different customer traffic profiles and varying coverage challenges.
- Understand how Wi-Fi and femtocells have been successfully used by operators to increase customer loyalty.
- Assess competitor positioning and direction through detailed case studies that highlight best practice.
- Gain an insight into the successful the go-to-market strategies employed by early adopters in every major global region, including branding, pricing and distribution.
- Understand how Wi-Fi and femtocells are being used to generate new revenue streams for operators.
Pricing information: £2,495
To buy this report click here
To view a free extract of this report click here
Wifi to remain dominant home networking tech
By 2014, global shipments of core home networking equipment and network-enabled media devices will exceed one billion units, according to ABI Research. But wifi is expected to remain the most common technology used to connect these media devices.
Why Wi-Fi offload and roaming are key to meeting growing data demands
Data traffic demand is growing rapidly in the wake of operator strategies to encourage mobile broadband adoption. As a result, the industry is talking about offload as a solution but one which takes many forms, leaving many operators unsure of which path to take. The business case for Wi-Fi is evolving, and not just for data offload but also voice and messaging, offering an opportunity for the deeper integration of Wi-Fi with the operator’s service portfolio. However, what are the issues and friction points that operators might envisage, and how might they be overcome?
Lana Del Rey and Femtocells
It’s not the strongest that flourish, it’s the most adaptable. Well, sometimes it’s the strongest, of course; usually in fights – the playgrounds of the world are littered with weaklings spitting teeth and crying that at least they’re adaptable. Anyway, this kind of quotation is not to be taken literally. The point is that flexibility and willingness to move with your environment can be crucial to success. Just look at aspiring US songstress Lizzy Grant. She wasn’t getting anywhere four years ago so she morphed herself with remarkable success into Lana Del Rey and now everybody’s raving about her.
Small cell maturity raises management issues
Femtocells have grown up and left home, according to ip.access founder and CTO Nick Johnson, commenting on the news Wednesday that the Femto Forum had rebranded as the Small Cell Forum. Johnson was unveiling the firm’s first 4G small cell – an event that highlights the growing maturing of the sector – yet brings with it some interesting network planning considerations.
Loading ...
