Mobile advertising company Blyk is taking its model to Asia Pacific with the opening of a new office in the region this week.

Based in Singapore, Blyk’s Asia Pac offices will be run by Susanna Hasenoehrl who joins the firm from Nokia Siemens Networks.

Commenting on the move, Blyk CEO and co-founder Pekka Ala-Pietilä, said: “Following our successful operations in Europe, with Orange in the UK, and Vodafone in the Netherlands, expansion to Asia is a key element in our global strategy.  Given the enormous potential in the region, this is an important step in our growth.  Messaging is a dominant communication channel across the Asian market, and it’s clear the youth segment has a growing appetite for innovative mobile services.”

Blyk recently secured ?17m in funding in a round led by Nexit Ventures, taking total investment in the company to more than ?87m over the past four years.