Meeting Consumer Expectations

Meeting Consumer Expectations of the Mobile Internet Experience

In the age of the Mobile Internet, with 4G networks looming on the horizon and a rapidly expanding array of intelligent devices making their way to consumers, competition for subscribers among wireless service providers is fiercer than ever. As a result, operators need to become more creative in delivering a user experience that their customers just can’t live without – and thereby monetize the proliferation of traffic in their networks.

Participants in this webinar will learn from panelists T-Mobile International, Informa and Bytemobile how operators can strengthen network performance with currently available network resources to meet consumer demand and build brand loyalty with stickiness. Specific questions on the table for discussion will include the following:

• LTE, Wi-Fi offload, femtocells, optimization, traffic management – which solution best positions operators to serve their customers over the long term? Or, will they all be required to deliver the ultimate user experience?

• With video overcoming web browsing in the mobile traffic mix, what are the most viable options for operators to manage network congestion and provide uninterrupted video streaming?

• In terms of consumer expectations and usage profiles, where will the iPad stack up against the iPhone, netbooks and laptops?

• Will web and video optimization be obviated by LTE and WiMAX, or will the perennial leap of traffic over bandwidth sustain a perpetual value proposition?

Speakers:

Jeff Sanderson – Head of Pre-Sales EMEA/LATAM for Bytemobile

Desmond O’Connor- Head of mobile ISP domain Development for Deutsche Telekom

Mike Hibberd – Editorial Director for Telecoms.com




Tags; bytemobile, mobile internet, T-Mobile, Uncategorized
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  • James Middleton

    Some interesting comments Jeff and Desmond, thanks. I’m wondering with 4G networks – WiMAX and LTE – there’s the promise of some impressive topline bandwidth rates, so does this mean that the value of optimisation is diminished? Or is it a case of users always finding a way to fill the pipes, so optimisation will always be required?

    Reply to James Middleton on Meeting Consumer Expectations
    • Jeff Sanderson

      As I referenced in the presentation itself, Bytemobile does not see the value of optimization diminishing as a result of a shift to LTE (for example). The additional capacity that LTE affords will be consumed pretty quickly. Again, we have seen this for years over in the fixed network environments as a comparitive example. LTE alone does not satisfy the huge growth we are expecting of Video traffic for example. We see the ability to optimize as way of making faster, bigger networks far far more efficient. Remember, the value of optimization is not just in reducing the data but also in driving a much better user experience. On a final point, we are now being approached by the fixed operator community who also see huge value in the ability to optimize video traffic. The video traffic growth explosion is across all networks. Its about building efficient networks that deliver excellent customer experiences!

      Reply to Jeff Sanderson on Meeting Consumer Expectations
    • Desmond O'Connor

      Im very excited about LTE and what it will bring to our customers. A number of traffic management techniques in your toolbox (of which optimisation is one) will remain a benefit for operators as network evolution cant be guaranteed to be a linear activity …where we can always guarantee to be able to build quicker than demand.

      Reply to Desmond O'Connor on Meeting Consumer Expectations

  • Can optimization still be implemented if the stricter net neutrality provisions are implemented, which would not allow management of traffic or discrimination between different traffic flows?

    Reply to Jaymeen Patel on Meeting Consumer Expectations
    • Desmond O'Connor

      Net neutrality seems to have a different spin from one market to another. The important think for me is customer choice. To the best degree possible, we must allow our customers to choose the experience they want.

      Reply to Desmond O'Connor on Meeting Consumer Expectations
    • Jeff Sanderson

      An optimization platform is quite different from a platform like DPI. The optimization platform does not attempt to block user traffic. As stated (with heavy emphasis in the presentation) increasing the user expereince is a prime objective. The goal is to leverage ‘visually lossless’ techniques so that the user is not even aware his traffic is being optimized. I undertsand that net neutrality is a complex subject domain however we do not belive that we impact the mobile broadband architecture nearly as much as other network elements (such as DPI and Next-Gen GGSN etc). At the end of the day the operator must be the one to interpret how to build architectures and services around this subject area.

      Reply to Jeff Sanderson on Meeting Consumer Expectations

  • Could you please send me the slides of this interesting webinar ?

    Thanks.

    Reply to Khaled Ben Mlouka on Meeting Consumer Expectations

  • I wonder if it is possible to receive the slides of the webinar. It was very interesting, thank you very much.

    Reply to Monica Sainz on Meeting Consumer Expectations

  • Could you please send me the slides of this interesting webinar ?

    Reply to Wale on Meeting Consumer Expectations
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