Thomas Mann, head of distribution at Swedish railway, SJ, talks to telecoms.com about the company’s m-ticketing solution implemented in the autumn of 2008.
Around 20 per cent of all tickets in use are on the m-ticketing platform at present, and this is without any sort of marketing being done for the service. By spreading the word, Mann hopes to get 40 per cent of all tickets in use on the m-ticketing platform by the end of 2010.
According to Mann, the biggest drivers for the platform are customer comfort with website sales, and a wish to avoid queuing at the station, as well as a general acceptance of the e-ticket concept because of the moves by the airline industry to move from paper tickets to electronic tickets. “M-tickets are also much cheaper because there’s less infrastructure,” Mann said.
Ayman Irshaid CEO at Areeba
Ayman Irshaid CEO at Areeba talks to Telecoms.com at the Middle East Telco World Summit 2011.
Remaining relevant
Sherif Hamoudah, Executive VP Sales & Marketing, Acision, talks to telecoms.com at the AfricaCom conference about how mobiel operators can remain relevant to their subscribers. It’s an issue that the fixed line carriers have already had to address, he says.
Elisabeth Medou-Badang, CEO, Orange Botswana on the value proposition
Elisabeth Medou-Badang, Chief Executive Officer, Orange Botswana, talks to James Middleton about the unique dynamics of the Botswanan mobile market, where penetration is already at 150 per cent and ARPU is one of the highest in Africa. Medou-Badang also comments on Orange’s partnership with Astellia to deliver KPIs on voice and data.
Changing the society we live in
Lars Linden, Head of Sub-Saharan Africa, Ericsson, talks about developments in ICT that are changing the society we live in. Connectivity and access are making the world a smaller place, he says.
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