Service providers need to be more creative in the way they market their services to effectively sell to pre-paid customers. Real-time charging is one of the systems best placed to enable this creativity. It provides the flexibility and agility required to run innovative promotions, roll-out dynamic bundles and build customer loyalty.
Marketing to pre-paid customers poses a number of unique challenges, including higher costs versus ARPU, minimal or no registration details, and difficulty in identifying churn patterns. In highly competitive markets, pre-paid marketing has become extremely sophisticated to support the quest for sales growth. By attending this webinar you will discover:
- Emerging trends and practices for pre-paid subscribers
- Key findings from Informa Telecoms and Media Research division
- Role of charging as an enabler of marketing and promotion
- Real-life use cases of innovation in promotions and bundles
Speakers:
Chris Hoover , VP Product Management, Openet
Chris Hoover, vice president product management at Openet, has more than a decade of experience in mobile and networking technologies. He has worked at Unwired Planet, (later known as Openwave) and was heavily involved with the Ericsson, Nokia, and AT&T coalition defining standards for the first IMS-based application initiative, “Push-to-Talk Over Cellular” (known as PoC). Prior to that, Chris was manager of the STA network surveillance products at Narus. Chris holds a master’s degree from the University of Maryland at College Park.
Thomas Wehmeier, Principal Analyst, Informa Research and Media
Thomas Wehmeier is a Principal Analyst within Informa Telecoms & Media’s Industry Research division. His specialized interests lie in analyzing mobile operator strategies, in particular looking at the impact of technology, competition and regulation on mobile operator business models. Most recently, Thomas has spent time developing Informa’s views on the issues of net neutrality, traffic management as well as being a thought leader in the LTE space.
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Want to know more about maximising revenue from pre-paid
to E Gorny on Maximising Revenue from Pre-PaidI’m happy to connect you with someone if you’d like more detail than that provided within this webinar. You can contact me at chrish at openet.com
to Chris Hoover on Maximising Revenue from Pre-PaidChris, surely the most vexing challenge eva to face to this industry is ” how 2 earn when there is nothing 2 spend”. Those @ BOP can barely afford 2 feed themselves never mind feed fone” How r the nxt 03bn going 2b profitably serviced and acquired?
to Terry Stein on Maximising Revenue from Pre-PaidI think this is a larger econonmic issue that isn’t solvable by a single industry. If a population has no money to spend, business is untenable by definition. This has to be addressed at a fundamental level before discussions of ARPU and churn reduction models can be meaningful.
to Chris Hoover on Maximising Revenue from Pre-Paidchris, analysts are predicting still another 03bn hitching a ride on2 the prepaid wagon by 2014 – How?: megatrend is @market extremity prepaid being used as a pretext to calling. nobux @bop 2pay let alone pay up front. prepaid game is ova.
to Terry Stein on Maximising Revenue from Pre-PaidThe problem to be a second operator and compete with 11 years alone on the market competitor: customers has their well known number, any efforts to maximize the revenue from the prepaid segment will lead to:
subscribers will use the second operator SIM for on-net trasactions and for data services while the primary SIM still the first SIM and no body buy the second operator unless he has a need to use and utilize from the new offers period and then get the SIM offline again.
Kindly advice
to Salah on Maximising Revenue from Pre-PaidThis is a very difficult issue. Competition is most viable when mobile number transfer is a mandated ability, as it is for example in the U.S. Without such a capability there is the “lock in” problem you describe, making it difficult for new operators to compete against an incumbent. Lacking this, what’s needed is a program to attract users from the incumbent such as very deep promotions around voice services for new customers, promotions that last long enough for the customer to tell friends about the new mobile number and to rely on that number — effectively a strong promotion until the customer is “locked in” to the new operator. Even here, there is danger of a “race to the bottom” in terms of revenues as operators escalate their promotions. Lobbying for mandated mobile number transfer should be a key aspect of any strategy.
to Chris Hoover on Maximising Revenue from Pre-PaidCould you please send me the slides of this interesting webinar ?
Thank you very much.
to Khaled Ben Mlouka on Maximising Revenue from Pre-PaidI am also interested in these slides!
Is it possible tp sent it to me, too?
Thanks.
to E Gorny on Maximising Revenue from Pre-Paid