Orange, Telefonica team up to enhance mobile address book

Orange, Telefonica team up to enhance mobile address book
European mobile operators Orange and Telefonica have partnered to pilot Rich Communications Services (RCS) in Spain during the first half of 2010.
RCS enhances the address book with multimedia information and content and allows the sending of the same during a call.
Using RCS, the operators will be able to provide services that will enable the photos, status information and availability of any contact in the mobile address book to be updated automatically. They will also enable chat services, the sharing of videos or images during a call, and the sending of multimedia files between users.
The services will be available on both the mobile phone and the PC, with the enhanced mobile phone address book backing up and synching with the PC.
Orange and Telefonica said their intention is to define standards based on the RCS Release 2 specifications approved by the GSMA in June 2009 and make them universally available to all their customers. Eventually, it is hoped all operators would enable RCS services to be used with all contacts of the user’s address book regardless of their host operator.
Orange
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Telefonica
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This is ancient stuff. The basic consept was do-able via GSM CAMEL phase 2 or later and USSD back in 2003. Obviously there are richer experiences that can be added( images, video, doc’s etc) and with a flat data plan it is now marketable to the masses. But this is old hat.
to marlon facey on Orange, Telefonica team up to enhance mobile address book