Mobile messaging and services firm Critical Path said Tuesday it has snapped up social media startup Shozu for an undisclosed sum.

Critical Path will incorporate Shozu’s mobile social media services with its own white labelled messaging and consumer applications platforms, which it targets at service providers and mass market devices.

The feature set will allow consumers to connect with their social networks, personal blogs, photo storage sites and other Web 2.0 services direct from the handset, and also feature a mobile advertising service that provides behaviourally targeted ad delivery.