http://www.telecoms.com/15349/mobile-enterprise-to-deliver-25-of-data-revenues/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-enterprise-to-deliver-25-of-data-revenues telecoms.com is the leading provider of global news, comment and analysis for the telecommunications industry Thu, 17 May 2012 09:30:07 +0000 hourly 1 http://wordpress.org/?v=3.0.6 http://www.telecoms.com/15349/mobile-enterprise-to-deliver-25-of-data-revenues/comment-page-1/#comment-5319 Scott Stonham Mon, 26 Oct 2009 08:25:29 +0000 http://www.telecoms.com/?p=15349#comment-5319 The role of the SME in mobile revenues has been underestimated for some years, with operators unable to distinguish an SME user from a consumer. Blackberry services have been particular good at self-segmentation, and a general rule of thumb is that subscribers to BES are business users. The challenge today is how best to identify and leverage the millions of users that don't use RIM, but are still SME users. It's not actually that difficult, just think like an SME owner, and the value-ads are easy to identify (obviously, it helps if you already sell services to SMEs and you can tap them for guidance) The role of the SME in mobile revenues has been underestimated for some years, with operators unable to distinguish an SME user from a consumer. Blackberry services have been particular good at self-segmentation, and a general rule of thumb is that subscribers to BES are business users. The challenge today is how best to identify and leverage the millions of users that don’t use RIM, but are still SME users. It’s not actually that difficult, just think like an SME owner, and the value-ads are easy to identify (obviously, it helps if you already sell services to SMEs and you can tap them for guidance)

]]>