Mobile Communications International October 2009
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ITU report finds broadband pivotal to creating a low-carbon future
Broadband services can help the world transition towards a low-carbon economy and address the causes and effects of climate change, according to a new report from the Broadband Commission for Digital Development, part of the International Telecommunications Union
UN sets “ambitious but achievable” broadband targets
The UN’s Broadband Commission for Digital Development has set four new targets for governments across the world to ensure citizens have sufficient broadband access. The targets, which the UN described as “ambitious but achievable” address broadband policy, affordability and uptake.
Winds of change
Rory Sutherland, VP of advertising firm Ogilvy, champions the mobile as the most potent tool for creating behavioural change.
Moving target: Combining location, loyalty and advertising
Operators are renewing their enthusiasm for location as over the top players build their own means of accessing positional information on consumers. Marketing and advertising will be key and success will be derived from expertise in context, content and customer relationship.
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