<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:media="http://search.yahoo.com/mrss/"
	>
<channel>
	<title>Comments on: Driving force</title>
	<atom:link href="http://www.telecoms.com/14830/driving-force/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.telecoms.com/14830/driving-force/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=driving-force</link>
	<description>telecoms.com is the leading provider of global news, comment and analysis for the telecommunications industry</description>
	<lastBuildDate>Thu, 09 Feb 2012 13:52:26 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.6</generator>
	<item>
		<title>By: iPhone App Developer</title>
		<link>http://www.telecoms.com/14830/driving-force/comment-page-1/#comment-4904</link>
		<dc:creator>iPhone App Developer</dc:creator>
		<pubDate>Fri, 02 Oct 2009 09:58:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.telecoms.com/?p=14830#comment-4904</guid>
		<description>“You could be a not-for-profit organisation, you could be a low-cost supermarket or you could be a premium brand. So long as you treat the mobile channel as a service channel rather than an advertising channel, you can add lots of value.”
Some of the wisest words I&#039;ve heard said about mobile marketing.</description>
		<content:encoded><![CDATA[<p>“You could be a not-for-profit organisation, you could be a low-cost supermarket or you could be a premium brand. So long as you treat the mobile channel as a service channel rather than an advertising channel, you can add lots of value.”<br />
Some of the wisest words I&#8217;ve heard said about mobile marketing.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

