Mobile Communications International August 2009
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Leading handset manufacturers and operators in the US have teamed up to introduce a ‘killswitch’ in an effort to curb smartphone theft in the country.
European operator group Telefónica has launched what it says is the world’s first telco-powered real-time mobile advertising exchange platform. The Spanish firm has teamed up with GSO Capital Partners, a division of US investment firm Blackstone, to create Axonix; a firm that intends to act as a marketplace for mobile publishers and advertisers to target adverts at consumers.
The proportion of data traffic passing over cellular networks has grown to 98 per cent, leaving mobile operators struggling to cope soaring dropped call and data session rates, according to a study published today.
Network Functions Virtualization (NFV) is set to become one of the defining trends of the era in the mobile network. Spanish incumbent Telefónica is the first operator to lay out its approach to NFV and its plans are both detailed and aggressive. Mike Hibberd met with Global CTO Enrique Blanco ahead of Telefónica’s NFV announcement, to learn of the changes in store.