Vodafone on Wednesday struck a deal with Azerbaijani operator Azerfon to bring its big red brand to Eurasia.

The pair announced a non-equity partnership to collaborate jointly on future technological developments as well as to make Vodafone products available to Azerfon’s customers.

Azerfon is currently constructing a 3G network in the country and will also be able to draw on Vodafone’s expertise in rolling out mobile data networks and mobile broadband products.

Vodafone’s products and services will be marketed in Azerbaijan under a co-branded approach and as part of a phased roll out Vodafone will provide Azerfon customers with voice and data roaming access across 67 countries where Vodafone is present.