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Despite the efforts being made in the automotive market towards enabling connectivity in vehicles, connected cars currently present the least potential service revenue opportunities for mobile operators, according to data from the Telecoms.com Intelligence Industry Survey 2013.
With NFV, operators have a chance to fight back by creating their own products and services that can be prioritised over OTT applications. Not only will this help generate new revenues, it will also increase brand loyalty as subscribers become accustomed to the greater quality of service they receive from native operator applications.
Operators are under increasing pressure to bring coverage even to the remotest areas, and with mobile technologies penetrating almost every aspect of modern life, access to or the lack of a network connection can have profound social implications.